In the early days of land casinos, there was much scepticism on the part of casino players as to the legitimacy of the casino games.  These players questioned the honesty of the casino operators mainly, I guess, because the players frequently lost.  This was especially prevalent in the before government intervention into the casino industry.

Governmental regulatory bodies now oversee casinos and inspect their records and operations on a regular basis.  Today, there are fewer inquiries into the legitimacy of land casinos because of the government’s insistence on more transparency in the records.  Payout percentages are posted, and machine testing and accuracy are validated.   

Players are assured that they are not getting the short end of the stick.  Oh, they might end up on the losing side more often than not, but this is not the result of a conspiracy on the part of casino management to “cheat” the customer.  Despite intense governmental oversight, people still have to trust that the casino is doing the right thing for them.  This may be particularly difficult to do if you’ve just dropped a few hundred at the Roulette wheel. 

    You’ll See It When You Believe It

In a slightly convoluted way, the online gambling casino industry is based on the precepts that Dr. Dyer espoused.  Unlike land casinos where the player is in the physical presence of the table dealer and the relationship is palpable, there is basically no such relationship that can be established in online casino gambling.

That’s why the most important values that online casino gambling websites can convey to its players are honesty, fairness in competition, and trust.  The third value is the product of the first two, and is the most important of them all.

Trust must be aged perfectly over time because trust can only be developed over time at an online casino through honest, fair, and transparent dealings between casino operator and players.  It is at that point that the player will become loyal to a site, and the two parties will co-exist in a relationship that will grow.

Trust is the primary element that must be present between two parties, and it works both ways.  If a player goes on a hot streak, the online casino gambling operator can have no doubts that there was no cheating on the part of the player, as witnessed recently in two poker rooms on the ‘Net.

Without trust, you will have no loyalty; without loyalty, you will have no player base; and, without a player base, you’ll have no operating casino.  So, you see, trust is the most important of all core values that online casino gambling sites must make part of their daily regimen.